Take Your Designs To The Next Level With Adobe Illustrator CS4
Graphic Design
25th Dec 2009
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Illustrator is the industry standard vector drawing tool, and is used for a wide variety of print and web publication uses. Adobe Illustrator training is one of the trifecta of useful skills to put onto your resume as a web developer, along with experience with Adobe Photoshop and Adobe Flash. Getting the basics down on any one of the three of those skills is a useful graphic design seminar setting.
We’re going to cover Illustrator in this article, future articles may cover Photoshop and Flash. We’re covering Illustrator because it’s somewhat the ‘forgotten step child’ when it comes to working within the web developer’s daily routine, which is a shame, because it has a lot to offer.
The most useful tool in Illustrator for most web developers is Live Trace, which is a tool that will import an existing bitmap or raster image and convert it to a vector format. You can specify how sensitive the transformation is, and whether to use solid fills or gradient fills on the conversion. There are two benefits to converting a raster image to a vector one. The first is scalability; you have a lot more flexibility in manipulating a vector image without it getting compression artifacts or pixilated. The second is that vector formats are generally easier to animate for Flash and Shockwave.
Most Adobe Illustrator training will focus on the drawing tools in Illustrator; while there are limited drawing tools in Photoshop, once you’ve grown accustomed to the flexibility Illustrator has to offer, there’s no going back. You can create effects using Bezier curve tools, adjust stroke and fill independently, and have the full range of alignment and adjustment tools imaginable. You have access to the InDesign font engine, and the same color matching palette that Photoshop has.
One of the more interesting tools within Illustrator is the Pathfinder tool set, which allows you to merge shapes, or subtract a foreground shape to make compound artifacts. For example, the usual tutorial shows you how to create a logo from multiple parts by aligning them, then subtracting the attachment points on the front shape and subtracting it from the back shape, creating a ‘star callout’. This is the tip of the iceberg, and when combined with the drawing tools that Illustrator has, allows you to do things quickly that would be very time consuming or labor intensive in Photoshop.
There are other tips and tricks with Adobe Illustrator that are worth getting training on. First, it outputs to both PDF and exports to Flash, which are the two most common interchange formats on the web. While it’s not the optimum choice for it, it can export AutoCAD format files, and quite a few vector formats, as well as being able to export to the web standard raster formats of GIF, JPEG and PNG.

5 Tips on Flyer Printing
Graphic Design
25th Dec 2009
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If you are not familiar with flying printing, you could be wasting a lot of time and money on your flyer printing. This is because when you make mistakes, those mistakes increase the turnaround time for your printing. And time is money. Other times, you may make the mistake of ordering too few or too many flyers. Ordering too many flyers lead to wastage. That will also cost you money. For sure, you want to make as few mistakes as you can when printing flyers. Here are 5 tips on flyer printing.
1) Use popular graphics software for designing.
If you are going to design your own flyer, always use a popular graphics design software such as Adobe Photoshop or Adobe Illustrator. Photoshop allows you to work easily with photo images, while Illustrator allows you to design a graphic from scratch using vector images. Each has its own pros and cons. Both are supported by most flyer printing services.
You want to avoid using obscure software because if you submit a format that the service provider does not support, you will have to resubmit again. This leads to time wastage.
2) Be clear of your marketing message.
Avoid having a flyer that is too cluttered with words or images. Pick just one key marketing message and focus on that. This will help maximize your marketing efforts. You have one chance to pitch to your potential customers with your flyers, so make it count.
3) Double check important details.
The service provider will work with your design and probably send you a sample so that you can vet through it. Now is the time to make sure you get all the important information right. If you approve the sample, and the printer prints out ten thousand copies of flyers with the wrong contact information, all your efforts would be wasted.
4) Go for volume to help save cost.
As a business owner, you should always be aware of your advertising costs. This will help you determine the cost of acquiring each new customer. Each flyer costs money. When you place orders in bulk, your cost per flyer comes down. So try to place larger orders whenever possible to help lower advertising costs.
5) Pick a professional printer with lots of printing experience.
Professional printers provider a very valuable service. They are usually backed by an impressive portfolio of work that has been completed previously. You can always ask for samples to assess the quality of services provided by the vendors.
A professional printer with the right experience will ensure that your flyers turn out right. If there is a problem with your design, they will alert you before proceeding. For example, if measurements are off, you should be notified.
With these 5 tips in mind, you should be able to avoid making costly mistakes.

10 Tips for Using Flash in E-learning
Graphic Design
24th Dec 2009
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In our last article, we looked at using graphics in e-Learning. Now, we’ll examine another important tool for creating successful course interactions – Adobe Flash™. Flash is a vector-based animation and interactivity program that allows you to create everything from simple animations to complex interactive applications. With its built-in programming language – ActionScript – Flash is fully scriptable and can communicate with several backend database languages. Since the first Flash product appeared (from Macromedia), the e-Learning community has worked with Flash developers and engineers to make Flash content more and more accessible in e-Learning environments.
With its feature-rich list of capabilities, built-in components, and e-Learning output templates, Flash makes a lot of sense for maximizing course content. In this article, we’ll highlight some of the important features of Flash and how they can make your courses shine.
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1. Animations for Step-by-Step Procedures
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In 10 Tips for Using Graphics in e-Learning, we saw the importance of using graphics in courses, to strengthen how well they meet learning objectives. We talked about different delivery methods for conveying subject matter, and one of those methods was animation. Flash uses timeline-based animation, which makes it quite easy to build animated movies. Graphical elements may be created directly in Flash, but a majority of developers use other tools that they are more comfortable with – especially Adobe Creative Suite. With Flash CS3, you can now import native Adobe Illustrator and Adobe Photoshop files. You can even convert “layered†files from these programs into Movie Clips and animate the individual layers using keyframes in the timeline.
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In e-Learning materials, step-by-step procedures can be particularly tricky. Think of the last piece of furniture that you had to put together. How useful were its instructions? One of the things IKEA does well is its non-text instructions for assembling its furniture. These instructions are pure imagery. Take that concept a step further, and you have animation. An animated step-by-step instruction is much more powerful than static imagery. During an animation, you can highlight specific areas, use animated arrows, and express a learning objective much more naturally and effectively.
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When the American Contract Bridge League (ACBL) asked SyberWorks to produce a series of courses for its Bridge-playing members, we used Flash to create animated card-playing sequences, and to illustrate specific turns in games. The card images were prepared in Adobe Illustrator, imported into Flash, and converted into Movie Clips. Using scripts provided by ACBL, we created animations for each play, to illustrate the rules that it represents. Other graphical and text elements were added in Flash to point out parts of the animation. These courses are now delivered to hundreds of Bridge players across the country.
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2. Easy Audio Integration
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Adding audio to an HTML-only course presents difficulties for course developers. First, multiple audio formats are available on the web today: WAV, AIF, MP3, M4a, etc. Even worse is the vast array of audio-player applications and their file-type associations, both for Mac and Windows platforms. Having users download specific players is a distraction from the course material, and a potential source of additional problems.
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Flash, however, supports several audio formats and plays them all using the Flash Player, which has a 98% market penetration. The Flash Player is available in all major browsers and platforms, and is even becoming available in more Internet appliances. You can easily import almost any audio file, add it to the Flash timeline, publish the Flash movie, deliver the course, and be fairly certain that users will be able to hear the audio without having to download an extra player.
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Another problem with audio is that, if a sound file is not set up to “stream,†there is a chance that some of the sound may drop out. Flash has built-in streaming capabilities, so you can be assured that your audio content will be delivered to users without drop-outs and gaps.
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At SyberWorks, we use Flash for in-course audio content. Audio is recorded in our audio lab and saved in a common format. The file is then imported into Flash. ActionScript is used in conjunction with on-screen buttons, to allow users to control audio playback. This interactive audio file can then be attached to any course, using the SyberWorks Web Author application.
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3. Course Navigation
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How smart is your course navigation? By “smart,†I mean can it communicate with your LMS? Most in-course navigation is pretty boring and perfunctory. If you spice up yours with Flash, your courses will become more useable.
Since Flash can work with SCORM and AICC courses, on-screen buttons can be scripted via ActionScript to send calls to the LMS for certain conditions. A button at the end of a lesson might send a finish statement to the LMS, signifying lesson completion and triggering further actions. Another button might automatically submit the results of a quiz.
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Better learning experiences are possible, since the entire interface is completely customizable, and buttons are very easy to create in Flash. If you want, you can even use its built-in library of buttons to create your course navigation.
At SyberWorks, we retro-fitted some existing e-Learning courses (developed for restaurant employees) for our LMS, complete with all of the calls necessary for course status and completion. These Flash-based courses had a cohesive look and feel that was much more compelling than a plain-text HTML web experience.
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4. Creating Simulations
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Some software tools, such as Camtasia and Captivate, are designed solely for creating software simulations. They have advantages and disadvantages, and SyberWorks does use them, along with other simulation software packages. But what if the software you need to create a simulation for isn’t available on your platform, or only works behind a client’s firewall?
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When the Palm Pilot came out, I had the opportunity to create a software simulation that showed new owners how to use the device. Since the Palm software only resides on the Palm Pilot, I couldn’t use a PC-based software-simulation tool to capture screens. So I used my scanner and Photoshop, imported the screens and artwork into Flash, and created the simulation.
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At SyberWorks, we are currently working with an Internet company whose proprietary software (for security reasons) only works on computers behind their firewall. Since we can’t install or use their software in-house, we had to go to the client’s location to take screen shots. Those images were then imported into Flash, captions and highlights were added, and the course material came to life.
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5. Video
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Video is becoming more prevalent on the web these days, with the rise of YouTube and other video-streaming services. Video can significantly enhance course materials, but (as with audio) it can be difficult to manage, due to multiple video formats and players. On the PC, AVI is the dominant format and Windows Media Player is the usual player. On the Mac, MOV is the format of choice and the Quicktime Player from Apple is the dominant player. However, there are other video formats and players, including Real media / Real Player and others.
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When Flash MX 2004 was released, video was a major component. And with Flash CS3, video has become even easier to incorporate. You can deploy video on your own server or on a dedicated Flash Streaming Video Server, for extra bandwidth. Flash has its own video format, called Flash Video (FLV). Flash videos can be played by any Flash movie (SWF) file, so no additional player is necessary. In fact, a majority of the movies found on YouTube were done in the Flash video format.
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A short demonstration video, not longer than 1 minute, can be embedded in a Flash movie. Anything longer than that can be linked to a Flash movie file and set to progressively download from your server. If you are expecting a lot of traffic and have longer movies, you should use a Flash Video Streaming server. There are many of these FMS services out there, and SyberWorks uses UpStream Networks to host our larger videos.
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With Flash and ActionScript, it is also possible to do more than just play videos. Cue Points can key off of specific video frames, to control other events. And the new captioning feature can add closed captioning for video segments. At SyberWorks, we created a video of a speaker presenting a slideshow. Cue Points in the video triggered relevant text to appear, and made it seem that the viewer was actually on-site, watching the original presentation.
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But keep in mind that video is processor-intensive. Consider your audience and the minimum system requirements necessary to view streaming Flash videos. Dropped frames and inconsistent playback can occur on slower machines.
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6. Drag-and-Drop Interactions
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A simple multiple-choice quiz can be effective in testing situations, but drag-and-drop interactions can add many useful features of an interactive process. With drag-and-drop interactions, you can simulate experiences that mimic the real world.
Using Flash and ActionScript, drag-and-drop interactions can be created from scratch, using hitTest properties and if conditionals to test whether an object has been dropped on a specific target. If the object has landed on its correct target, the application shows a correct response or visual/audio feedback. If the object is not dropped on its correct target, an incorrect response or visual/audio feedback can occur.
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In Flash, you can access built-in drag-and-drop (and other) interactions, by going to the Window menu, then to Common Libraries, and then to Learning Interactions. The interactions are ActionScript 2.0 only, but have all of the features necessary to create many desired interactions. You can then use the Flash Component Inspector to configure interactions, change their text, and alter the conditions of their tests.
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At SyberWorks, we created drag-and-drop interactions to meet the many custom-content needs of our clients. Doing a custom application gives us complete control over both the look and feel of course environments and the parameters of their interactions. Audio also helps to give user feedback for every action, and a final screen tells users how effectively they completed the exercises.
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7. Components
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Flash comes with ready-made user-interface components that you can add to courses and configure through the Component Inspector and the Parameters panel. These components include: Radio Buttons, Checkboxes, Text Fields, clickable Selection Buttons, List Boxes, and Combo Boxes. Components in Flash CS3 are easier than ever to customize; simply double-click on a component and edit its “skin.â€
ActionScript can call on a specific object and test whether its condition matches a Boolean value, as in a Radio Button or Checkbox. You can even use ActionScript to test for specific conditions and return certain values, to create your own quizzes and test interactions.
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You can also dynamically update the text for components from an external text file. So application development is much easier now, using Flash Components and ActionScript.
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8. Dynamic Text
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As mentioned above, Flash lets you pull text into Dynamic Text fields. You can import variables from a simple text file, or load text from an HTML or XML file. Flash CS3 has expanded its capabilities to handle XML files, with E4X.
You can also use a loader object to bring external text into text fields. This loader object has specific conditions that when met, will display text when the loading is completed (or display an error message if a problem occurred). Dynamic text can be formatted through an external CSS file, or using simple HTML tags. But any text field that will be accepting dynamic text should have all font characters embedded or set to a system font.
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The major advantage of using dynamic text is flexibility. When the content of your application changes, it’s much easier to change an external text file than to change text embedded in a Flash file. Text that is imported dynamically is cached by the Flash Player, so be sure to clear your cache when you update the content of your app.
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9. Built-In Quiz Templates
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In addition to its built-in learning interactions, Flash also offers Quiz templates. Simply go to File, then to New, and in the Templates section, select the Quiz category.
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There are three Quiz styles to choose from. At the left of the stage, a Control component provides instructions and is governed by the Component Inspector. You can make adjustments to the entire Quiz and choose result options. Each frame in the Quiz template has its own set of learning interactions for you to choose from. So when you need a multiple-choice question, you can copy and paste the frame for multiple-choice questions and modify it as needed.
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It’s very easy to set up a Quiz from this template. And by default, the Publish settings are set to SCORM 1.2, for sending the template’s Quiz results to an LMS. We’ll talk more about that in the next section.
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10. Built In SCORM/AICC Support
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Flash supports the SCORM 1.2 and 2004 standards, as well as AICC. Any application that you develop in Flash (that needs to communicate with the SyberWorks LMS) must be “published†using these templates. Go to the File menu, and then to Publish Settings. Click the HTML tab and choose the appropriate template for the type of tracking you want.
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In an HTML file that has been published by Flash, you will find a large JavaScript file, containing all of the functions and variables necessary to populate the Application Programming Interface for the LMS. There are also functions for connecting Sharable Content Objects with the LMS.
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But keep in mind that Flash does not generate a manifest file for its published content. So you may need to use an external manifest application to collect all of the components in your application, for upload to an LMS. (A manifest file is a library of all of the assets required for a course, including SCO’s, HTML, SWF, and other files.) The SyberWorks LMS supports all SCORM 1.2- and AICC- compliant courses, and our customer-service representatives can help you configure your manifest files, for hosting on our LMS.
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Summary
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If you want to give your courses a lot more zing, Flash is a perfect tool for building richer learning experiences. Custom Flash development may take longer than traditional course development, but the extra time it takes is more than offset by improved, more interesting, learning experiences for students.
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And with Flash, you never need to worry about students being able to view your course materials, including audio and video. Built-in components, learning interactions, and quizzes, plus support for SCORM and AICC standards, make Flash an attractive choice for creating compelling e-Learning courseware.
Source: 10 Tips for Using Flash in e-Learning-SyberWorks e-Learning Article by Syberworks INC

CD DVD Printing – 10 Tips to Get a Great Looking CD or DVD From Your Print Vendor
Graphic Design
24th Dec 2009
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Want a great looking CD or DVD to help sell your product or get your message out? A good first impression and a strong company image go a long way in achieving success. These ten tips will get you started on creating high-quality, print ready artwork for your next CD or DVD project.
1. Communicate with your CD DVD Printing Vendor
Check with your vendor to see if they have specific instructions for creating and submitting your next CD or DVD duplication and printing order. Communicating with your vendor is the key to getting a great looking DVD or CD without any additional set-up or editing fees. If they do not have specific instructions, then use the tips listed below.
2. High Resolution Artwork – 300dpi or Greater
Create your CD or DVD Artwork in a major graphics program like Adobe Photoshop, Illustrator, InDesign or QuarkXPress. The minimum resolution should be 300dpi (dots per inch) or greater. We recently added a new digital CD / DVD 600dpi printer, so only artwork that is greater than 300dpi will take advantage of this new printers capabilities. The better resolution of your artwork, the better your on-disc printing results will be.
3. Use Your Vendor’s Template
Use your vendor’s templates whenever possible. This will also help with measurements like inner hub or stacking ring diameters and the outer edge bleed. Using your vendor’s templates should ensure that your CD / DVD project will move quickly and smoothly into the production phase and eliminate the possibility of additional graphic design fees.
 4. Recommend Graphic Formats
TIFF (.tif), Adobe Photoshop (.psd), EPS (.eps), JPEG (.jpg) and PDF (.pdf)
5. Layered Files
Provide your artwork as a layered file. This will help if a minor change like fixing a misspelling is required. If you have guidelines in your art file, make sure they are in a layer so they can be easily removed before the printing process begins.
6. Create Your Artwork in CMYK
Because your vendor will be printing using the CMYK process, please submit your artwork in CMYK mode. If you create your artwork in the RGB color space, it can be converted it to CMYK, but this may cause the colors to shift.
7. Font Size and Selection
Keep your font size no smaller than 7 points, and at least 8 points for reverse type. For smaller type use simpler fonts like Arial, Helvetica, or Times New Roman. Elaborate fonts with lots of detail will have the best results at 12 points or higher. Also, provide your vendor with any exotic fonts used in your artwork in case your CD printer does not have them. Outlining your fonts in Adobe Illustrator is another good practice to ensure you get superior results.
8. Send all Original Source Images
Send all of your original source images so the printer can verify the quality. Do not use web images and never take a low-resolution image and try to increase it to 300dpi in Photoshop as it will always result in a blurry art file. Images on your website are compressed to be as small as possible so they load faster in a web browser. Images need to have a lot more information for a quality professionally printed disc than they do for a website. Your web images will appear blurry, pixilated and generally poor-quality if they are used to print your CD or DVD. You should provide the original images before they were compressed for the internet. Lastly, do not stretch small images to make them fit your CD or DVD as this will also cause poor printing output.
9. Safety Margin
Do not put important information such as text or an important part of a photo or graphic up against the crop lines as some may get cut off. Keep your type and other important elements at least 1/8″ inside the crop marks. This holds true for both the outer edge of the disc and the inner hub or stacking ring area.
10. Do Not Crop the Center Hub Area
For best results do not crop out your image from the center hub area. Keep in mind that you should keep any important text away from the inner hub safe area.
Follow these 10 tips to get the best results and speed up your CD / DVD project turnaround time.



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